Building a Company. Resort. Lifestyle.

Nestled in the heart of Texas, just 45 minutes west of Austin, you'll find renowned Horseshoe Bay Resort. Conveniently located in the center of the Texas Golden Triangle, where two-thirds of the state's wealth and population reside, the Resort lies along the panoramic shore of beautiful Lake LBJ in the midst of scenic Texas Hill Country. This geographic locale creates the ideal location for residents and visitors alike due to its mild summers and short winters.

Horseshoe Bay's history dates back to 1970 when visionaries Norman and Wayne Hurd conceived the idea of creating a world-class destination resort in the fabled region set amidst the lake and hills. After years of dedication and development, guests and critics alike would agree, Horseshoe Bay Resort rivals the top resorts of the Eastern and Western seaboards of the United States.

In its infancy, the Resort consisted of The Yacht Club, one 18-hole golf course, and a 6,000-foot airstrip. Though quite a feat, it has now grown to include 54 holes of championship golf, luxurious spa amenities, a private airport, a marina, three distinguished restaurants, a beautifully landscaped putting course, tennis courts and a new Marriott Hotel. Whether it's a game of golf, a day of water skiing or just relaxing at the spa that you crave, Horseshoe Bay Resort has it all.

Douglas Jaffe, Jr., shared the founder's grand vision for Horseshoe Bay and in 1996 acquired 100% ownership of the company that owned and operated the Resort at the time. Ensuingly, the Jaffe family has made extensive contributions and additions to rejuvenate and elevate the Resort's quality. The newest chapter in the history book of Horseshoe Bay begins with the youngest Jaffe generation. Earlier this year, Douglas Jaffe, III, began his career as Vice Chairman of Operations at Horseshoe Bay Resort and he was recently appointed the Resort's new Chief Executive Officer.

Jaffe resolves to continue the Resort down its path of becoming a world-class destination offering nothing less than an exceptional standard of service and elegance. With his passion for the success of Horseshoe Bay Resort, he has brought a refreshing mentality to the entire Resort, along with many creative and innovative ideas. His stalwart commitment is contagious, and as a team, Jaffe and his associates will realize a new face for Horseshoe Bay Resort. In defining his high standards for Horseshoe Bay, Jaffe coined Horseshoe Bay Resort the "Pebble Beach of Central Texas."